{"product_id":"heloise","title":"Heloise | Button Midi Dress","description":"\u003ch1 data-end=\"707\" data-start=\"285\"\u003eRelaxed Structure, Effortless Everyday Elegance\u003c\/h1\u003e\n\u003cp data-end=\"707\" data-start=\"285\"\u003eThe Heloise Button Midi Dress is designed to bring comfort, simplicity, and quiet refinement together in one timeless piece. With its softly flowing silhouette and classic button front, it drapes naturally over the body for a flattering and reassuring fit. The relaxed shape and clean neckline create an easy, polished look that feels comfortable without appearing casual.\u003c\/p\u003e\n\u003cp data-end=\"949\" data-start=\"709\"\u003ePerfect for warm days, relaxed outings, or moments when you want to feel well dressed with minimal effort, Heloise moves with you and offers all day ease. It is a dress you naturally reach for when comfort and understated style matter most.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0967\/3732\/9487\/files\/Heloise_Blue_480x480.webp?v=1769005997\"\u003e\u003c\/div\u003e\n\u003ch2 data-end=\"1001\" data-start=\"951\"\u003eWHY YOU’LL LOVE THE HELOISE BUTTON MIDI DRESS\u003c\/h2\u003e\n\u003cp data-end=\"1112\" data-start=\"1003\"\u003e\u003cstrong\u003e• Relaxed, Flattering Fit\u003c\/strong\u003e\u003cbr data-end=\"1031\" data-start=\"1028\"\u003eA softly shaped silhouette that allows for natural movement and a graceful drape.\u003c\/p\u003e\n\u003cp data-end=\"1249\" data-start=\"1114\"\u003e\u003cstrong\u003e• Soft, Pleasant Feel\u003c\/strong\u003e\u003cbr data-end=\"1138\" data-start=\"1135\"\u003eCrafted from a high quality fabric blend that feels gentle against the skin and comfortable throughout the day.\u003c\/p\u003e\n\u003cp data-end=\"1368\" data-start=\"1251\"\u003e\u003cstrong\u003e• Timeless Button Front Design\u003c\/strong\u003e\u003cbr data-end=\"1284\" data-start=\"1281\"\u003eA classic detail that adds structure and elegance while remaining easy and wearable.\u003c\/p\u003e\n\u003cp data-end=\"1484\" data-start=\"1370\"\u003e\u003cstrong\u003e• Effortless Everyday Wear\u003c\/strong\u003e\u003cbr data-end=\"1399\" data-start=\"1396\"\u003eDesigned for comfort and confidence, making it a dependable choice for daily moments.\u003c\/p\u003e\n\u003cp data-end=\"1606\" data-start=\"1486\"\u003e\u003cstrong\u003e• Versatile Wardrobe Essential\u003c\/strong\u003e\u003cbr data-end=\"1519\" data-start=\"1516\"\u003eEasy to style casually or more refined, adapting beautifully to a variety of occasions.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0967\/3732\/9487\/files\/Heloise_White_480x480.webp?v=1769005997\"\u003e\u003c\/div\u003e\n\u003cp data-end=\"1759\" data-start=\"1608\"\u003eThe Heloise Button Midi Dress is a graceful essential created for women who value comfort, simplicity, and effortless elegance in their everyday style.\u003c\/p\u003e","brand":"Mila \u0026 Zoé Toronto","offers":[{"title":"Black \/ S","offer_id":63343075754333,"sku":"SKU_1769866050726_18","price":69.95,"currency_code":"CAD","in_stock":true},{"title":"Black \/ M","offer_id":63343075787101,"sku":"SKU_1769866050726_974","price":69.95,"currency_code":"CAD","in_stock":true},{"title":"Black \/ L","offer_id":63343075819869,"sku":"SKU_1769866050726_740","price":69.95,"currency_code":"CAD","in_stock":true},{"title":"Black \/ XL","offer_id":63343075852637,"sku":"SKU_1769866050726_133","price":69.95,"currency_code":"CAD","in_stock":true},{"title":"Black \/ 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